How Many Keywords Should You Be Tracking?
Tracking keywords can often give you any indication of where you should be focusing your SEO strategy. Professionals that use SEO focus in on tracking their keywords so that they can maximize their budget. Tracking a keyword is a time-consuming process and often involves manually checking in on the keywords that you use to rank your content. Tracking these keywords can be important to adjusting your marketing budget and to finding out what tactics worked the best. There’s no easy question on how many keywords you should be tracking but here are some ideas to guide your allocation for keywords that you do track:
Proper keyword research is needed to determine how many keywords you should be regularly tracking. Start by looking at some of the most popular keywords in your niche and use tools like Google search console to determine keywords that are obtaining the most clicks and impressions.
Base it off of the number of landing pages:
If you have a series of landing pages that target specific keywords, base your tracking on this info. When you have the total number of pages that you’re going to be optimizing for, keep in mind that you should be focusing on at least one keyword in every page. Most landing pages optimize for roughly 4 main keywords. This would mean if you have a basic five-page website with six blog posts, you can expect to track likely around 33-44 keywords at minimum.
Tracking your keywords can be done using keyword tracking tools like SEM Rush. On these dashboards, you can click the list of your track keywords and see trends in data over time. The snapshots of this data can help you make adjustments. These tracking tools will also allow you to input some of your competition data to see how they may be beating you out for several keywords in the market.
Remember the keyword fluctuations are to be expected but the end goal of your keyword tracking should be to facilitate long-term success. Even though your rankings may generate a massive jump one day and then scarcity, choosing keywords that produce results over time is usually the best practice. If you are having difficulty with some of your keywords, it may be best to move in a new direction with content optimization and tracked keywords in the future.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.